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Saturday, November 5, 2011
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Why Exhibit? -- PUT YOUR PRODUCT
IN FRONT OF THE DECISION-MAKERS!
Is your target market women? Are you among the thousands of business owners who continue to struggle to find this lucrative, hard-to-reach market?
Join your competitors who have discovered that the Greater Rochester Women's Expo is the event that provides a unique opportunity to sell your products and services to thousands of women, develop mailing lists, and meet future repeat customers face-to-face.
Imagine reaching thousands of households in one day! Unlike other shows which attract an average of 2-3 people from the same household, women are attending with friends, co-workers, and outside family members. Qualified buyers are there to shop, learn, and be entertained.
Women's Events and Expositions are sweeping the country. We know that some of your best clients are the women who attend these types of events. They love to indulge themselves, shop, take care of their homes and families, and show dedication to our community. They are passionate about their careers, care about a healthy lifestyle and take charge of their lives. The Greater Rochester Women's Expo, to be held on Saturday, November 6th at the Dome Center, will provide the premier opportunity for these women to explore their passions all in one place.
A Proven Marketing Event
In 2003, Rochester Woman Magazine launched its first women's event -- In Celebration of Women -- at the Holidome, which was a huge success. In 2004, we expanded to the Dome Center, and the event has continued to be a growing success! Feedback from last year's attendees has indicated that women are specifically interested in businesses that pamper to them and address their individual needs..
By participating as a sponsor or exhibitor, your name will be highly recognized by women in our community. In turn, you will be letting these women know how much you care about them and their lifestyles. With support from local print, radio (WBEE) and TV (FOX Rochester 31), we KNOW the Rochester area and what area women are looking for in this type of event. There are a limited number of booths for sale for this year and booth space will go very quickly.
Advantages to Event Marketing
- Event Marketing is immediate and compelling: Your customer can't change the channel or turn the page.
- Events put consumers in an "up" and buying mood.
- Audience is qualified. They WANT to be there and you get DIRECT contact with your customer.
- Event marketing produces far fewer "lookers" than any other form of advertising. If they're at the show, they are typically ready to buy.
- You can configure your displays to accomplish any one of a multitude of objectives: immediate sales, picking up leads, advertising new locations or new products, passing out samples, etc. Imagine trying to do this with newsprint!
- Events are an ideal medium for test marketing or launching new products - you get to see your customer as they evaluate "what's new" and gauge their reactions.
- Events are an excellent venue for showing a potential customer how you are different (or better) than your competitor.
- Event Marketing is the most cost-effective form of advertising.
- Potential customers can touch, see, hear and smell the products. It's the only form of marketing that engages all of the senses!
What our Exhibitors thought....
Don't just take our word for it that the Expo is a great event. Here is just a sample of what our previous exhibitors thought:
I trust that you have had a few moments this week to catch your breath and appreciate the wonderful Expo 2010 event to which you both devoted much time and energy! You two should be proud of the excellent presentation you orchestrated and then offered to the women of the Greater Rochester area! Please accept our heartfelt thanks for inviting us to participate this year. We were grateful for a new venue in which to share the “Making a Difference” in the lives of others internationally. I believe we were well received and we experienced a good response by those who attended. May you both have a blessed Thanksgiving holiday! Enjoy the sunshine of today! -- Gratefully, Rebecca Fadner, Kingdom Ventures Inc.
Great location. I could not believe the turnout. I immediately knew I made a great choice to participate in the event - Lia Sophia Jewelry
Great job, glad we could be part of it again - Peggy Fortune, YWCA
What went well? EVERYTHING! - Network Wellness Center
Great lead generator - Vacation Village Resorts